Calculate wholesale trade price from recommended retail price (MSRP) and target retailer margins.
Calculate your wholesale price from retail price or cost and margin targets with this free tool.
Wholesale pricing is the discounted price offered to retailers, dealers, and distributors who buy goods in bulk for resale. A wholesale price is typically set lower than the retail price to give resellers room to mark up and profit.
Manufacturers and producers set wholesale prices by starting with their cost and applying a wholesale margin. The retailer then adds their own markup to reach the retail price.
Start with your unit cost and add the desired wholesale profit margin. For example, if your cost is 200 rupees and you want a 25% wholesale margin, your wholesale price is 200 divided by 0.75, which is approximately 267 rupees.
Alternatively, you can calculate from retail price: wholesale is typically 50-70% of the retail price, depending on the industry.
Wholesale price is what you charge a trader. Retail price is what the trader charges the consumer. MRP (Maximum Retail Price) in India is the highest price allowed to be charged to the consumer.
Setting the wholesale price correctly ensures there is enough room for the retailer to be motivated to stock your product without eating into your own margin.
Manufacturers setting trader pricing, importers setting distributor prices, artisans and small producers selling to shops, and any supplier who sells through a dealer network needs a wholesale pricing calculator.
Getting wholesale pricing right is critical. Too high and retailers will not carry your product. Too low and you will not be profitable.
For new products, research the typical retail price in your market. Work backwards from the retail price using the industry standard retail markup to arrive at a target wholesale price. Then check whether that wholesale price covers your costs plus an acceptable margin.
If it does not, you may need to lower costs, adjust the retail price, or reconsider the product.
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Common questions about Wholesale Pricing Calculator: Set the Right Wholesale Price Online on Tez Invoice.
It calculates the price to charge traders or distributors who buy in bulk for resale.
Divide your cost by (1 minus the desired wholesale margin as a decimal). Or, set it as a fixed percentage below the retail price.
Wholesale is typically 40-60% of the retail price, but this varies by industry.
Yes. Free with no sign up.
Wholesale is the price charged to dealers who resell the product. Retail is the price charged to the end consumer.
Yes. Fully responsive.
No. In-browser only.
Ensure your wholesale price covers cost, overhead, and your desired profit margin before setting it.
MRP (Maximum Retail Price) is the highest legally permissible price a consumer can be charged. Wholesale prices must be below MRP.
Use the free Invoice Generator on Tez Invoice to create professional wholesale invoices.