Derive the exact required selling price from your unit cost and target gross margin percentage.
Calculate the correct selling price for any product based on your cost and desired profit margin with this free tool.
A selling price calculator finds the ideal selling price for a product when you know the cost and your target profit margin or markup. Instead of guessing what to charge, you input your costs and profit target and the tool tells you the exact price to set.
This is a critical tool for any business that needs consistent, profit-driven pricing.
Selling price from margin equals cost price divided by (1 minus the margin as a decimal). For a cost of 600 rupees and a target 40% margin: selling price equals 600 divided by 0.6, which is 1000 rupees.
Enter your cost and margin target in the calculator. The selling price is shown instantly.
Selling price from markup equals cost price multiplied by (1 plus the markup as a decimal). For a cost of 600 rupees and 50% markup: selling price equals 600 multiplied by 1.5, which is 900 rupees.
The calculator handles both margin-based and markup-based selling price calculations.
Retailers setting shelf prices, manufacturers pricing finished goods, wholesalers quoting trade prices, freelancers setting service rates, and any business owner who needs to price products profitably will use a selling price calculator.
It removes the guesswork from pricing and ensures every sale contributes to your profit targets.
Selling price is not just about covering costs. It also signals quality to customers. A price too low may make your product seem cheap. A price too high may lose you sales.
Use the selling price calculator to find your minimum viable price (breaking even on margin targets), then consider market positioning, competitor prices, and customer willingness to pay before finalizing.
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Common questions about Selling Price Calculator: Find the Right Price from Cost and Target Margin on Tez Invoice.
It calculates the selling price you need to charge based on your cost price and desired profit margin or markup percentage.
Selling price equals cost divided by (1 minus the margin as a decimal). For 40% margin on 600 cost: 600 divided by 0.6 equals 1000.
Selling price equals cost multiplied by (1 plus the markup as a decimal). For 50% markup on 600: 600 times 1.5 equals 900.
Yes. Free with no sign up.
The formula is different because margin uses selling price as the base while markup uses cost as the base.
Yes. Fully responsive.
No. In-browser only.
If you know a competitor's cost, you can estimate their pricing strategy using this calculator.
Either works. Many businesses prefer margin-based pricing because it aligns with financial reporting. Markup-based pricing is simpler for cost-driven pricing.
Use the free Invoice Generator on Tez Invoice.