Pricing & Profit Tools

Markup Calculator

Compute the markup percentage based on cost price and retail selling price.

Cost & Price

₹
₹

Profit Analysis

Markup Percentage66.7%
Gross Margin40.00%
Markup Percentage66.67%
Unit Profit₹400.00

General Markup Calculator: Compute Markup for Any Product or Service

Find the markup percentage from any cost and selling price with this free markup calculator.

What Is Markup?

Markup is the percentage added to the cost price to arrive at the selling price. A 50% markup on a 100-rupee cost gives a 150-rupee selling price.

Markup is always calculated as a percentage of the cost, not the selling price.

Markup Formula

Markup equals (selling price minus cost) divided by cost, times 100.

For a product costing 400 rupees selling at 600: (600 minus 400) divided by 400 times 100 equals 50%.

Markup vs Margin

Markup is profit as a percentage of cost. Margin is profit as a percentage of selling price. For the same sale, markup is always higher than margin.

A 50% markup equals a 33.3% margin. Use the margin vs markup calculator on Tez Invoice to compare both.

Standard Markups by Industry

Grocery retail: 15-25%. Clothing retail: 50-100%. Electronics: 10-30%. Jewelry: 50-200%.

These are general guidelines. Your markup must cover full costs plus your target profit.

Setting a Markup Policy

Define a standard markup for each product category. Apply it consistently. Review it when input costs change.

Markup policies make pricing faster and more consistent across your business.

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Frequently Asked Questions

Common questions about General Markup Calculator: Compute Markup for Any Product or Service on Tez Invoice.

What is markup?

Profit as a percentage of cost. (Selling price minus cost) divided by cost, times 100.

How is markup calculated?

(Selling price minus cost) divided by cost, times 100.

What is the difference between markup and margin?

Markup uses cost as the base. Margin uses selling price. Markup is always higher than margin.

What is a typical retail markup?

Retail markup typically ranges from 15% to 100% or more depending on the product category.

Is this tool free?

Yes. Free with no sign up.

Does this work on mobile?

Yes. Fully responsive.

Is my data stored?

No. In-browser only.

Can I use this for business?

Yes.

Where can I create invoices?

Use the free Invoice Generator on Tez Invoice.